Monnalisa presents a special international initiative in support of Make-A-Wish, taking place in boutiques across Rome, Florence, Milan, Forte dei Marmi, Leninsky, Istanbul, Hong Kong and Singapore, as well as online, celebrating its iconic collection inspired by the most beloved fairy world.

Welcome to the first chapter of a series of visual narratives dedicated to the DNA of Monnalisa: a journey that explores, through imagery and suggestion, the brand’s core values. In this episode, the gaze lingers on an intimate, everyday dimension, where the grandmother becomes the silent guardian of gestures, rhythms and traditions.

There is an elegance that comes from movement, from the freedom to run, play, and smile under a deep blue sky. It is from this spontaneous energy that the new Philosophy Kids by Lorenzo Serafini collection takes shape, created and designed by Monnalisa, where the super sporty chic spirit is translated into a fresh, luminous, and surprisingly sophisticated wardrobe.

The first days are made of precious details: the first embrace, the first outings, the moments to remember. To accompany these moments, Monnalisa creates a baby and newborn collection that blends style and delicacy, designed to dress little ones with elegance from the very beginning.