Welcome to the second chapter of Monnalisa Story, a visual narrative dedicated to the brand’s DNA and its poetic vision of childhood. After the intimate atmosphere of Family & Flowers, the story opens into a more creative, free and imaginative universe, where fashion becomes play, imagination becomes expression, and every child is free to be whoever they want to be.

The new Monnalisa collection dedicated to Winnie the Pooh accompanies little ones through a tender and refined story, where the sweetest bear of all meets delicate strawberries, soft daisies and luminous shades with a romantic charm.

From May 29th to June 2nd, Monnalisa boutiques in Rome, Milan, Florence, Forte dei Marmi, Hong Kong, Singapore, Istanbul, Miami and Beverly Hills celebrate the new Strawberry Tales collection and the sweetest little bear of the season with an experience inspired by the most authentic flavors of Italian childhood, blending style, emotion and tradition.

Monnalisa signs the Ermanno Scervino Spring/Summer 2026 girls’ line, opening a new chapter in continuity with the Maison’s identity. The meeting of two Italian realities results in a refined kidswear collection, consistent with the language and elegance of the women’s line.