Coats & Knits: The Warmest Trend of the Season

Autumn and winter dress in sweetness and style. It’s the season of soft fabrics, generous shapes, and shades that embrace like a caress. Girls’ fashion is renewed with fresh, spontaneous elegance, where comfort meets glamour in perfect harmony of textures and colors.

Monnalisa at the GlamZ Gala in Los Angeles

In mid-October, the renowned GlamZ Gala took place in Los Angeles — an event celebrating a new generation of talent: young models, designers, and creatives bringing energy and style to the international stage. A moment where fashion meets attitude, and every look becomes an expression of individuality.

GOTHIC MOOD: black takes the spotlight

It’s the spookiest time of the year… but also the coolest! Light cobwebs, fluttering bats, and dark touches turn every look into a little style show.

Monnalisa Goes Pink

From October 16th to 19th, in support of the Pink Ribbon campaign, Monnalisa proudly stands beside AIRC Foundation with the initiative 'La Bellezza che Conta'— a tribute to beauty, care, and hope in the fight against breast cancer. During these special days, 10% of the net proceeds from sales of the Fall/Winter 2025 collection, made in our boutiques in Milan, Rome, Florence, or on monnalisa.com, will be donated to support cancer research.

Made with Love: Layette, a symbol of style and family

The first births bring with them unique and unforgettable emotions, made of new beginnings and small gestures that build family life. It is in this context that the layette collection becomes the protagonist: an essential and refined wardrobe, created with love to accompany newborns in their very first days of life.

Autumn: A Guide to Colors, Looks and Seasonal Must-Haves

With the arrival of autumn, children’s wardrobes transform into a story of warm shades and enveloping textures. Monnalisa interprets this season as a journey through soft hues and playful elegance. Each piece is designed to accompany little ones in their daily adventures, with the lightness of fashion as a game and the timeless charm of style.

Dreamy Denim: timeless charm

Denim has always been the fabric symbol of freedom, character, and personality. A canvas that crosses generations without losing its magnetism, reinventing itself season after season with new stylistic interpretations. Today, the total denim look conquers children’s wardrobes, becoming a timeless must-have that combines comfort and trend. In the images, denim becomes the absolute protagonist: jackets enriched with sparkling details, trousers with a contemporary cut, and textures that play with washes and original prints. The result is a mix of style and freshness capable of making every outfit unique and irresistible. The effect is “dreamy,” just as the title suggests, because here denim is not just a fabric but a true fashion language that tells stories of dreams, adventures, and everyday life. From the urban appeal of the jacket adorned with studs and applications, perfect for strolling among city lights, to the playful reinterpretation with Disney prints and ironic details, denim shows all its versatility. Each season brings new stylistic challenges, yet denim continues to establish itself as a timeless icon. Its ability to adapt to trends and renew itself with freshness makes it an evergreen with no rivals. Today more than ever, denim is not just a garment to wear: it is a way to express oneself, with lightness, character, and a touch of magic. With dreamy denim, children can explore the world with spontaneity and personality, living each day as a fashion adventure. Because if fashion is play and discovery, denim remains the most authentic canvas on which to write new stories of style.

City Girl in Monnalisa

On the frenetic rhythm of Manhattan comes a special project for the new Monnalisa collection, a style story that brings autumn to life with freshness, energy, and a touch of metropolitan magic. A photoshoot that celebrates the personality, vitality, and grace of the new generation, telling through fashion an authentic way of experiencing the city.

Philosophy Kids by Lorenzo Serafini

Monnalisa signs the Philosophy Kids line by Lorenzo Serafini. An ambitious stylistic project born from the desire to accompany the Philosophy brand on its journey into the children’s world, with the elegance, savoir-faire and creative vision that have always distinguished us.

Class of 2025: back to school with Monnalisa

Hello, Class of 2025! Back to school has never looked this cool. Summer isn’t over yet, but there’s already a breeze of new beginnings. Backpacks ready, notebooks fresh, and most importantly… the perfect outfit to start again. Monnalisa presents a Back to School collection that turns every school day into an opportunity to show personality and style, with pieces that blend elegance and comfort effortlessly.

New Collection: timeless elegance

The new Monnalisa Fall/Winter 2025/2026 collection tells the story of a season defined by bold style, couture details, and refined contrasts. The looks blend elegance and modernity, building a wardrobe that interprets every moment with personality.

Monnalisa at Pitti Bimbo 101: a triumphant return

Monnalisa’s participation in Pitti Bimbo 101 concluded with great enthusiasm and strong international attendance. The event marked a special moment for the company, which returned to Florence once again as guest of honour.

Fiore, the Globetrotter Teddy Bear – The New Travel and Style Companion

A new special friend is ready to travel with anyone who desires a touch of sweetness and imagination. His name is Fiore — he’s soft, cuddly, and irresistibly adorable… and he’s the new limited-edition teddy bear by Monnalisa.

Stitch and Monnalisa: A Story of Friendship, Dreams, and Plenty of Style

The new Monnalisa Pre-Fall collection is bursting with joy, sweetness, and style, featuring an exceptional guest star: Stitch, the most beloved character of the moment! A symbol of friendship, freedom, and out-of-the-box adventures, Stitch brings a unique touch to the season’s most fashionable collection, designed for all little girls who love to stand out with cheerful, colorful, and personality-filled looks.

Party Season with Monnalisa

The most fun time of the year is here: party time! Spring has bloomed, and with it come invitations to birthdays, weddings, and super special celebrations. But the big question is: what should you wear to be the perfect guest? Easy — a Monnalisa look!

Match Point of Style

Ready, little champions? The spotlight of the world’s greatest tournaments is all on style! From the red clay of Roland Garros to the regal grass of Wimbledon, and the warm elegance of Rome’s Foro Italico — every court is a source of inspiration, every match a chance to shine.

Drawing Day: let’s celebrate children’s creativity together

April 27th is Drawing Day, a special moment to spark imagination and give space to creativity—especially that of little ones. Drawing is more than just a pastime: it's a universal language, a spontaneous and wonderful way to express oneself, to dream, and to share emotions.

Our afternoon in Miami with Eva Leah

On April 4th, our Monnalisa boutique at the Bal Harbour Shops in Miami was transformed into a dreamy springtime escape to celebrate a very special event, an afternoon of fashion, creativity, and giving back. Together with the radiant Eva Leah and in collaboration with Junior Style, edited by Aleksandra Ataca, we hosted an intimate Spring Shopping Event in support of St. Jude Children’s Research Hospital.

Dreamy Denim: the must-have that enchants

Blue fabric, a little rebellious, a little rock, but always irresistible: denim! Born in Genoa in the 17th century as a sturdy and versatile work fabric, it has crossed centuries and styles to become a global icon. From catwalks to playgrounds, it's the fabric that stands up to anything without ever compromising on style.

Chic Butterfly: Fly with Style, Fly with Monnalisa

The new 'Chic Butterfly' collection by Monnalisa is a tribute to grace, lightness, and elegance. Designed for little girls who love to feel special, each piece is a journey into the world of fashion, inspired by the delicacy of butterflies and the freshness of spring.

In Wonderland with Alice

Welcome to Wonderland, where the new collection inspired by Alice in Wonderland turns every outfit into a fragment of a fairytale. Among light fabrics and enchanted details, a door opens to a magical world, the same universe where Alice gets lost in extraordinary adventures.

Fashion City Guide: impeccable style for the streets of the cities

Join us on a journey through the fashion capitals and discover how to create impeccable looks for cities around the world. Each city, from New York to London, is a stage full of opportunities to express your unique style, and Monnalisa is the perfect travel companion for children who love to explore with elegance, practicality, and versatility.

Gold Collection: a precious collection between tradition and innovation

A timeless elegance, a refined tribute to beauty and grace: Gold Collection – Special Edition is born from the encounter between tradition and innovation, between tailoring and preciousness. An exclusive selection of garments designed for the most special occasions, where every detail becomes an expression of a timeless art.

Tennis Time: the fashion trend that makes kids have fun

Tennis is not just a sport; it’s a true inspiration for the fashion world, especially for the little ones. For years, the charm of tennis has influenced children’s outfits, creating the perfect mix of elegance, dynamism, and fun. Tennis-inspired fashion has taken over runways and wardrobes with its unmistakable style, featuring vibrant colors, sporty details, and lightweight materials—ideal for the Spring/Summer season.

Once Upon a Time... A Fairytale Ceremony

There are moments in life that deserve to be celebrated with style and elegance, and the new Monnalisa Ceremony collection is designed to make every special occasion even more magical. From weddings to communions, from baptisms to the most elegant parties, every piece in the collection is created to make your little princess and prince feel unique and unforgettable.

The color of the season? Red

Red is the star color of the new season, bringing with it energy, vitality, and an irresistible dose of passion. Monnalisa has chosen this very color for its Chic Red Collection, a true tribute to freshness and style. To make the little ones shine with elegance and joy, red is definitely the right color for every occasion!

Chinese New Year: discover the Year of the Snake with Monnalisa

Are you ready for a super special celebration? Have you heard of Chinese New Year? This year is the Year of the Snake according to the Chinese calendar, and we want to tell you all about this mysterious and fascinating sign!

Monnalisa Pre Loved: Fashion That Stands the Test of Time

Monnalisa Pre Loved is our new project dedicated to sustainable fashion, designed to give a second life to pieces from our past collections. With this initiative, we aim to go beyond the traditional concept of fashion, enhancing each piece through a careful process of selection and restoration that preserves the timeless quality and elegance that define our brand.

Monnalisa at Pitti 100

Monnalisa had the honor of being the guest of honor at Pitti 100, a milestone that the brand and the event decided to celebrate together through a special and innovative project. The heart of this special edition was the editorial project Pitti Bimbo x Monnalisa, which showcased the charm of Florence and the excitement of Pitti through the eyes of international ambassador girls and their moms.

Mountain Style

The mountains aren’t just about skiing and adventure—they’re also the perfect place to show off a unique style that blends comfort and trends. Winter fashion is shining brighter than ever, bringing moments of pure magic even far from the slopes.

Monnalisa: from generation to generation

An important week for the Monnalisa family. The brand created in 1968, from the dream of Piero Iacomoni and Barbara Bertocci, has grown in recent years and has become a structured organisation with stores in over 60 countries and collections for 0-16 years that have made generations of girls and boys fall in love with it.

The Magic of Christmas: the guide to perfect gifts for children

Are your little ones already writing their letter to Santa Claus? Now is the perfect time to think about the gifts that will make the holiday season even more special. Among the little ones' wishes, a pink Monnalisa gift box is a must! This year, Monnalisa's offerings are all about the magic of Christmas and the beauty of every little detail.

The Magic of Monnalisa’s Advent Calendar

Every year, as December knocks on our doors, children all around the world prepare to welcome one of the most anticipated moments of the year: opening the Advent calendar. This tradition, rooted in the past, brings joy and a small daily surprise, lighting up the festive season.

The Monnalisa Gift Tradition

Every gift holds a story, an emotion, a thoughtful gesture to celebrate the sweetest and most genuine art of all: the art of giving. Monnalisa turns every order into an unforgettable experience, wrapping it with care and attention inside its elegant boxes.

Monnalisa at Disneyland Paris

Disney magic comes to life at Disneyland Paris. The new Frozen collection, captured in front of the enchanting Sleeping Beauty Castle, is the perfect combination of fashion and elegance. For her, there could be no better backdrop than Disneyland Paris, the place where dreams come true.

Denim: a must-have for children's wardrobe

Denim has defined entire generations, becoming a symbol of freedom, versatility, and style. Monnalisa has embraced this iconic trend, bringing denim to children's wardrobes with a unique and unmistakable touch.

Pop Colors: an explosion of color and fun

The Pop Colors collection is a vibrant tribute to joy and fun, designed to bring a breath of freshness and cheer to the new season. This line of clothing stands out for its vivid colors, playful details, and irresistible accessories, crafted to create outfits that are not only beautiful but also functional and fun.

Fashion Fun for everyone: Barbie™ Capsule Collection

Welcome to the Fall/Winter Edition of our Barbie Capsule Collection, crafted in collaboration with Mattel. This vibrant new line is a celebration of dreams, style, and the iconic essence of Barbie—a tribute to little girls destined to lead, inspire, and shine brightly.

Newborn & Bebè: love at first sight

Our collection dedicated to newborns is a journey into a world of tenderness, designed to welcome the first days of life with love and gentleness. Every piece has been created to melt hearts and bring endless smiles, with the well-being and comfort of the little ones at the forefront, without sacrificing a touch of style.

Fashion street vibes

Fashion is a language, a powerful means of expressing personality, tastes, and aspirations. With the new MNLS collection, this language is enriched with fresh and innovative tones, designed for teens who want a unique and sophisticated urban chic look. The best of urban fashion blends with the desire to express one’s style in an irresistible way.

Hey, Class of 2024: School is Back, and So is Style!

Hello, Class of 2024! The moment we've all been waiting for is finally here—back to school! With our new Back to School collection, returning to class has never been this stylish and fun. Imagine starting this school year with looks that make your little ones feel confident and happy as they explore new subjects, reunite with friends, and tackle everyday challenges with a smile.

The Chic Collection: a journey through Fairy Tale and Fashion

Welcome to the magical world of Monnalisa, where each collection represents a journey through the enchantment of fairy tales, the beauty of flowers, and the art of fashion. The Chic Fall/Winter 24 collection is no exception, perfectly embodying the brand’s heritage with timeless elegance rooted in Italian tradition.

The Magic of the «Lady and the Tramp» Collection

The new collection inspired by «Lady and the Tramp» is a triumph of tenderness and style, perfect for little ones who want to experience Disney magic in their everyday lives. This line, designed for both boys and girls, stands out for its soft palette, evoking the innocence and sweetness of the beloved animated film.

The new Fall-Winter collection: flowers and fun

For Monnalisa, fashion is an art that combines sophistication and comfort to create high-quality clothing for children. Our new Fall-Winter collection for the little ones confirms our love and dedication to this work.