Mother’s Day with Monnalisa for an Unforgettable Memory
Mother’s Day with Monnalisa for an Unforgettable Memory

Mother’s Day with Monnalisa for an Unforgettable Memory

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Monnalisa presents a special international initiative in support of Make-A-Wish, taking place in boutiques across Rome, Florence, Milan, Forte dei Marmi, Leninsky, Istanbul, Hong Kong and Singapore, as well as online, celebrating its iconic collection inspired by the most beloved fairy world.

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Welcome to the first chapter of a series of visual narratives dedicated to the DNA of Monnalisa: a journey that explores, through imagery and suggestion, the brand’s core values. In this episode, the gaze lingers on an intimate, everyday dimension, where the grandmother becomes the silent guardian of gestures, rhythms and traditions.

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There is a special kind of magic that lights up summer, made of golden light, the scent of lemons, and lighthearted days spent outdoors. It is the magic of Disney’s Tinker Bell, brought to life in a collection designed to transform girls’ wardrobes into an enchanted world where style and fantasy meet with elegance

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Easter is a moment to be shared, made of small gestures, shared smiles and memories to create with those we love most. From March 30 to April 4, Monnalisa stores transform into a special space dedicated to families: a place where children can play, explore and be guided by imagination, while parents share with them a unique experience of elegance and wonder.

Hoppy Days: an Easter to experience with Monnalisa

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Monnalisa presents the new Philosophy Kids by Lorenzo Serafini collection, a seasonal story made of delicate tones, light florals, and rosy shades.

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February was filled with smiles, style and a touch of magic as Hello Kitty arrived in Italy to meet Monnalisa families during a very special in-store tour. The beloved character travelled across our boutiques in Rome, Florence and Milan, transforming each location into a joyful and playful destination for children and parents alike.

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Monnalisa lights up Spring Summer 2026 with an iconic and irresistible collaboration: HELLO KITTY’S CANDY is born, the new collection celebrating the meeting between the brand’s playful elegance and the timeless universe of Hello Kitty, an absolute style icon loved by generations.

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Monnalisa, together with Junior Style, has created a special project dedicated to the new Spring/Summer 2026 collection, combining a fashion shoot with an authentic brand story to step inside the world of Monnalisa. A world defined by creativity, vision, and that distinctive charm that makes the brand internationally recognizable.

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There are days that stay etched in our memory forever: moments charged with emotion, smiles that tell stories of happiness, and curious eyes ready to experience something new. These are the days of first big milestones, a First Communion, a baptism, a wedding, special occasions that mark growth and become treasured memories.

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On January 17, Monnalisa joined forces with Junior Style to welcome clients, friends, and our vibrant community in Miami for an exclusive preview of the SS26 collection at the iconic Bal Harbour Shops.

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Red is the colour that more than any other lights up the holiday atmosphere. It is vibrant, elegant, iconic. Monnalisa interprets it through a contemporary lens, blending it with the season’s most beloved symbols—tartan, bows, luminous details—to create looks that unite emotion and style.

Merry Season: the spark of red

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Shining becomes a playful style statement in the Philosophy by Lorenzo Serafini Kids collection. Together with Monnalisa, it expresses the festive spirit with modern, authentic elegance. A collection that interprets children’s fashion through a contemporary lens, defined by refined details and precious materials.

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Autumn and winter dress in sweetness and style. It’s the season of soft fabrics, generous shapes, and shades that embrace like a caress. Girls’ fashion is renewed with fresh, spontaneous elegance, where comfort meets glamour in perfect harmony of textures and colors.

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In mid-October, the renowned GlamZ Gala took place in Los Angeles — an event celebrating a new generation of talent: young models, designers, and creatives bringing energy and style to the international stage.

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It’s the spookiest time of the year… but also the coolest! Light cobwebs, fluttering bats, and dark touches turn every look into a little style show.

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From October 16th to 19th, in support of the Pink Ribbon campaign, Monnalisa proudly stands beside AIRC Foundation with the initiative 'La Bellezza che Conta'— a tribute to beauty, care, and hope in the fight against breast cancer. During these special days, 10% of the net proceeds from sales of the Fall/Winter 2025 collection, made in our boutiques in Milan, Rome, Florence, or on monnalisa.com, will be donated to support cancer research.

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The first births bring with them unique and unforgettable emotions, made of new beginnings and small gestures that build family life. It is in this context that the layette collection becomes the protagonist: an essential and refined wardrobe, created with love to accompany newborns in their very first days of life.

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With the arrival of autumn, children’s wardrobes transform into a story of warm shades and enveloping textures. Monnalisa interprets this season as a journey through soft hues and playful elegance.

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Denim has always been the fabric symbol of freedom, character, and personality. Today, the total denim look conquers children’s wardrobes, becoming a timeless must-have that combines comfort and trend.

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On the frenetic rhythm of Manhattan comes a special project for the new Monnalisa collection, a style story that brings autumn to life with freshness, energy, and a touch of metropolitan magic. A photoshoot that celebrates the personality, vitality, and grace of the new generation, telling through fashion an authentic way of experiencing the city.

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The new Autumn/Winter 2025 Philosophy by Lorenzo Serafini collection, exclusively produced by Monnalisa, is an emotional journey into childhood memories, between carefree play and couture details. A tribute to delicate and playful femininity, designed for today’s girls who want to feel free, elegant, and unique every day.

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The new Monnalisa Fall/Winter 2025/2026 collection tells the story of a season defined by bold style, couture details, and refined contrasts. The looks blend elegance and modernity, building a wardrobe that interprets every moment with personality.

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Hello, Class of 2025! Back to school has never looked this cool. Summer isn’t over yet, but there’s already a breeze of new beginnings. Backpacks ready, notebooks fresh, and most importantly… the perfect outfit to start again.

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Monnalisa’s participation in Pitti Bimbo 101 concluded with great enthusiasm and strong international attendance. The event marked a special moment for the company, which returned to Florence once again as guest of honour.

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A new special friend is ready to travel with anyone who desires a touch of sweetness and imagination. His name is Fiore, he’s soft, cuddly, and irresistibly adorable…and he’s the new limited-edition teddy bear by Monnalisa.

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The new Monnalisa Pre-Fall collection is bursting with joy, sweetness, and style, featuring an exceptional guest star: Stitch, the most beloved character of the moment!

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The most fun time of the year is here: party time! Spring has bloomed, and with it come invitations to birthdays, weddings, and super special celebrations. But the big question is: what should you wear to be the perfect guest? Easy — a Monnalisa look!

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Ready, little champions? The spotlight of the world’s greatest tournaments is all on style! From the red clay of Roland Garros to the regal grass of Wimbledon, and the warm elegance of Rome’s Foro Italico — every court is a source of inspiration, every match a chance to shine.

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April 27th is Drawing Day, a special moment to spark imagination and give space to creativity—especially that of little ones. To make this day even more magical, we’ve prepared a creative little gift: adorable printable illustrations to download and color, inspired by our signature fairytale style.

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Together with the radiant Eva Leah and in collaboration with Junior Style, edited by Aleksandra Ataca, we hosted an intimate Spring Shopping Event in support of St. Jude Children’s Research Hospital. Friends, families, and young creatives gathered to explore our Spring/Summer 2025 collection, where each purchase supported lifesaving care and research, proof that fashion can truly make a difference.

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The new Spring-Summer collection plays with denim in a playful yet super chic way! Perfect with sneakers, irresistible with ballet flats, Monnalisa denim fits every look, from casual to show-stopping.

Dreamy Denim: the must-have that enchants

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The new 'Chic Butterfly' collection by Monnalisa is a tribute to grace, lightness, and elegance. Designed for little girls who love to feel special, each piece is a journey into the world of fashion, inspired by the delicacy of butterflies and the freshness of spring.

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Welcome to Wonderland, where the new collection inspired by Alice in Wonderland turns every outfit into a fragment of a fairytale.

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Join us on a journey through the fashion capitals and discover how to create impeccable looks for cities around the world. Each city, from New York to London, is a stage full of opportunities to express your unique style, and Monnalisa is the perfect travel companion for children who love to explore with elegance, practicality, and versatility.

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A timeless elegance, a refined tribute to beauty and grace: Gold Collection – Special Edition is born from the encounter between tradition and innovation, between tailoring and preciousness. An exclusive selection of garments designed for the most special occasions, where every detail becomes an expression of a timeless art.

Gold Collection: a precious collection between tradition and innovation

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Tennis is not just a sport; it’s a true inspiration for the fashion world, especially for the little ones. This year, Monnalisa has created a collection entirely dedicated to tennis, designed for both boys and girls.

Tennis Time: the fashion trend that makes kids have fun

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There are moments in life that deserve to be celebrated with style and elegance, and the new Monnalisa Ceremony collection is designed to make every special occasion even more magical.

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Red is the star color of the new season, bringing with it energy, vitality, and an irresistible dose of passion. Monnalisa has chosen this very color for its Chic Red Collection, a true tribute to freshness and style.

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In China, each year is associated with a different animal, and this year it’s the snake’s turn. This mysterious and fascinating creature symbolizes transformation and renewal, much like the changing seasons and the new opportunities each year brings.

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Monnalisa Pre-Loved is our new project dedicated to sustainable fashion, designed to give a second life to pieces from our past collections. With this initiative, we aim to go beyond the traditional concept of fashion, enhancing each piece through a careful process of selection and restoration that preserves the timeless quality and elegance that define our brand.

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Monnalisa had the honor of being the guest of honor at Pitti 100, a milestone that the brand and the event decided to celebrate together through a special and innovative project.

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The mountains aren’t just about skiing and adventure—they’re also the perfect place to show off a unique style that blends comfort and trends. Winter fashion is shining brighter than ever, bringing moments of pure magic even far from the slopes.

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Are your little ones already writing their letter to Santa Claus? Now is the perfect time to think about the gifts that will make the holiday season even more special. Among the little ones' wishes, a pink Monnalisa gift box is a must!

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The responsibility of strengthening and bringing Monnalisa into the future passes from generation to generation: to Matteo Tugliani, new CEO and Diletta Iacomoni, creative director.

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Every year, as December knocks on our doors, children all around the world prepare to welcome one of the most anticipated moments of the year: opening the Advent calendar. This year, Monnalisa has decided to make the wait for Christmas even more special by creating its own Monnalisa Advent Calendar, designed for all little fashion and style enthusiasts.

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Monnalisa transforms the act of gifting into a true art form, with gift boxes crafted from recycled, compostable, and FSC-certified paper, reflecting a commitment to a more sustainable world.

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Disney magic comes to life at Disneyland Paris. The new Frozen collection, captured in front of the enchanting Sleeping Beauty Castle, is the perfect combination of fashion and elegance.

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Denim has defined entire generations, becoming a symbol of freedom, versatility, and style. Monnalisa has embraced this iconic trend, bringing denim to children's wardrobes with a unique and unmistakable touch.

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The "Pop Colors" collection is a vibrant tribute to joy and fun, designed to bring a breath of freshness and cheer to the new season. This line of clothing stands out for its vivid colors, playful details, and irresistible accessories, crafted to create outfits that are not only beautiful but also functional and fun.

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Welcome to the Fall/Winter Edition of our Barbie Capsule Collection, crafted in collaboration with Mattel. This vibrant new line is a celebration of dreams, style, and the iconic essence of Barbie - a tribute to little girls destined to lead, inspire, and shine brightly.

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Our collection dedicated to newborns is a journey into a world of tenderness, designed to welcome the first days of life with love and gentleness.

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The best of urban fashion blends with the desire to express one’s style in an irresistible way.

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The moment we've all been waiting for is finally here—back to school! With our new Back to School collection, returning to class has never been this stylish and fun.

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The Monnalisa Chic Fall/Winter 24 collection is a masterpiece that blends fairy tales, flowers, and fashion into one extraordinary experience. Each piece is designed to capture the enchantment and innocence of childhood, allowing children to dream and embark on adventures through their clothing.

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The new clothing collection inspired by «Lady and the Tramp» is a triumph of tenderness and style, perfect for little ones who want to experience Disney magic in their everyday lives.

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For Monnalisa, fashion is an art that combines sophistication and comfort to create high-quality clothing for children. Our new Fall-Winter collection for the little ones confirms our love and dedication to this work.

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From the collaboration with Disney and the passion with which Monnalisa interprets its characters, comes a capsule collection dedicated to the iconic Donald Duck, on his 90th anniversary.

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In the heart of the ocean, where the sun kisses the water and sea creatures dance among the waves, there is a world of magic and wonder waiting to be explored. It is here, among sparkling corals and the enchanting seabed, that our “Under the Sea" collection comes to life.

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Immerse yourself in the freshness and vibrancy of summer with the new collection inspired by the sweetest red fruit there is: strawberries!

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For the 65° Anniversary of the Barbie brand, we are celebrating the extraordinary legacy of empowering generations. Monnalisa dedicates to this style icon, a capsule composed of easily combinable pieces in versatile fabrics that can be used for multiple seasons.

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Immerse yourself in an enchanted world with our new collection, where wonder and imagination mix harmoniously with pastel colours and delicate flowers, creating a universe of sweetness for little princesses.

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Monnalisa presents the new “Luce” collection for girls, where the magic of light meets timeless elegance. This exclusive line, including dresses, sets and accessories, was created with special occasions in mind, moments to be celebrated with style and refinement.

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Our new collection, inspired by the country charm style and its emotions, is ready to transform every day into an unforgettable adventure that evokes the charm of the Far West

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Welcome to tea time, a special moment, linked to family and traditions, where we get ready to share sweetness and care. Turning it into an elegant and precious event, a collection for girls, dedicated entirely to the sophisticated colour of orchid.

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For generations, Monnalisa has enchanted the world with its collection of formal dresses, designed to inspire emotions and make every little girl feel like a special star.

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Flowers herald the arrival of the new season and the wonder of youth that blooms like a precious garden. Botanical prints have always been a favourite in the Monnalisa heritage: iconic and always new, faded, stylised or artistic.

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Since it was founded, Monnalisa has chosen to use the bow as an iconic and distinctive element in its collections.

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Have you thought about what to put under the tree for your children yet? Are you ready to surprise them? Welcome to our «Magical Guide to Children's Gifts», an enchanted journey through extraordinary gift ideas.

Magical Gift Guide

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The enchantment of the Engadine, a valley considered the «festival hall of the Alps», with its clear lakes, imposing mountains and serene skies, has inspired an Autumn Winter collection in bright colours, from optical white to light blue and navy blue, in a fun tie dye version.

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The enchantment of the Engadine, a valley considered the «festival hall of the Alps», with its clear...

The countdown is on for preparing lots of fun activities with children: trick-or-treating, parties, pumpkins carved into Jack-o'-lanterns, scary storytelling and spine-chilling films to watch snuggled together for courage...

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The colours of the Autumn Winter wardrobe are inspired by the delicious colours of after-school snacks on those first cold days.

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Monnalisa is moving towards conscious and more sustainable choices, such as these printed coats.

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Back to school is cool with MNLS!

BACK TO SCHOOL!

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The famous, vain and a little short-tempered duck with the orange beak is the fun protagonist of this bright-coloured collection.

Yay cartoons: Daffy Duck

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The MNLS line dedicated to teens never ceases to amaze.

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Light, soft, antique or in a shocking version close to red, pink is used on tulle, wool, bouclé and fleece for the Autumn/Winter season.

A WORLD IN PINK

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Discover the new items with this preview! The Fall Winter 2023-2024 collection is made with soft and precious fabrics and with shades of pink.

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So much white and blue, for a nautical style: so simple, so chic!

NAUTICAL BABY

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An easy chic wardrobe, inspired by free living and the outdoors. Raise the sails, the sea is waiting...

Marine trends

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Bees must be protected from climate change, what can we do to help them? Simple: let's plant flowers!

SMALL ACTS FOR THE PLANET

Bees must be protected from climate change, what can we do to help them? Simple: let's plant flowers...

Spring is here and, with it, comes an MNLS collection waiting to be discovered, with the irresistible trends of the season.

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White T-shirts with maxi stars, in lots of bright colours, picked out in pop accessories.

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With an SS23 capsule dedicated to Tom & Jerry and the faithful Spike, Monnalisa joins the WARNER BROS celebrations ahead of the 100th anniversary of Warner Bros Studios.

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Sophisticated plays on graduated colour in the Cruise collection, alternating whites with bold maxi-prints.

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So white, so bright, the Cruise collection, perfect for waving goodbye to winter and welcoming the warmer season with joy.

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The first special outfit for the first party. Let the party start: how sweet we are!

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The Cruise collection makes its debut with proposals for the contemporary ceremony. Welcome to spring!

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The Cruise collection makes its debut with proposals for the contemporary ceremony. Welcome to sprin...

Under the tree and on the wish list, glittering gifts that convey quality and tradition.

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Under the tree and on the wish list, glittering gifts that convey quality and tradition....

In a gift box, two products dedicated to skincare and the beauty routine. Monnalisa skincare teaches you to take care of yourself, from mother to daughter.

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Monnalisa dresses are timeless: lightweight, in vibrant colours like red or super-pure like white.

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What colour is joy? Red! Vibrant, bold, without hesitation, it is the colour of life, energy and desire.

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What did she write in her letter to Santa Claus?

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A collection inspired by the famous love story of Minnie and Mickey Mouse.

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Is denim chic? Monnalisa denim is!

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Ethereal and delicate flowers, such as peach blossoms...

PINK LIKE PEACH BLOSSOM

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Time for the sun and holiday-ready beach styles for your suitcase.

BEACH TIME!

Time for the sun and holiday-ready beach styles for your suitcase....

Lots of denim, country-inspired micro checks, vibrant red, small hearts, light tulle and the best childhood playmate, the teddy bear. Available in an embroidered or plush version with fun accessories.

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Vibrant red, classic black, checks, stripes and maxi bands.

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Young fashion icon Laerta creates a Spring Summer 2022 capsule for Monnalisa.

SPECIAL COLLAB

Young fashion icon Laerta creates a Spring Summer 2022 capsule for Monnalisa....

Since 1968, the year the Monnalisa brand was created, the rose has been a common thread and a sign of our identity.

MONNALISA ROSE

Since 1968, the year the Monnalisa brand was created, the rose has been a common thread and a sign o...

Our most edgy collection with details inspired by the world of football, numbers, stars and lettering, with a sparkly colourway of gold, white and black.

SPORTY SPARKLES

Our most edgy collection with details inspired by the world of football, numbers, stars and letterin...

Mediterranean celebrations feature fresh and dazzling fabrics such as linen and furnishings: optical white, milk and cream.

BLUE IS CHIC!

Mediterranean celebrations feature fresh and dazzling fabrics such as linen and furnishings: optical...

The inspiration behind this romantic and fresh collection comes from a French region that evokes country-chic style.

PROVENCE STYLE

The inspiration behind this romantic and fresh collection comes from a French region that evokes cou...

Lola Bunny and Bugs Bunny, the two famous cartoon characters from Looney Tunes, take centre stage in a collection with a vintage style, mixed with Greek and classic graphics.

CARTOON-MANIA

Lola Bunny and Bugs Bunny, the two famous cartoon characters from Looney Tunes, take centre stage in...

The first proposals in our stores are from the CRUISE collection.

LONG LIVE PRINTS!

The first proposals in our stores are from the CRUISE collection....

The most sophisticated proposals for SS22 ceremonies come from Monnalisa couture.

COUTURE, LIKE IN THE ATELIER

The most sophisticated proposals for SS22 ceremonies come from Monnalisa couture....

The joy of the latest trends and the new season is maxi!

CRUISE IS CHIC

The joy of the latest trends and the new season is maxi!...

Spring has arrived with surprising prints.

CLOUDS AND DAISIES

Spring has arrived with surprising prints....

Little big ideas for party moments.

BABY CHIC

Little big ideas for party moments....

What color is a dream dress? The ICONIC selection stems from Couture, a high-end line celebrating traditional Italian dresses, flowing lines, distinctive fabrics, and hand-sewn details.

BEYOND FASHION: MONNALISA ICONIC

What color is a dream dress? The ICONIC selection stems from Couture, a high-end line celebrating tr...

When a baby is born, every mom would like to welcome it with the softest layette.

IS BABY’S LAYETTE READY?

When a baby is born, every mom would like to welcome it with the softest layette....

Contemporary elegance is made up of emotions. For the holidays, the bold choice is black, mixed with a soft and delicate pink.

PARTY TIME, TIME FOR NEW ELEGANCE

Contemporary elegance is made up of emotions. For the holidays, the bold choice is black, mixed with...

The colour of joy? The colour of Christmas? Red!

SPECIAL OCCASIONS

The colour of joy? The colour of Christmas? Red!...

Bows and bears to dress with a touch of sweetness

TEDDY BEAR

Bows and bears to dress with a touch of sweetness...

The Monnalisa collection makes tribute to a very popular and lovable Disney® character: Bambi.

THE BEAUTY OF BAMBI

The Monnalisa collection makes tribute to a very popular and lovable Disney® character: Bambi....

Autumn is the most romantic season. Especially in the Tuscan countryside.

FLOWERS AND FOLIAGE

Autumn is the most romantic season. Especially in the Tuscan countryside....

Giving life to a new collection takes a lot of creativity: you have to imagine, dream, be amazed.

A NEW COLLECTION? AFTER ALL, IT IS...MAGIC

Giving life to a new collection takes a lot of creativity: you have to imagine, dream, be amazed....

Monnalisa staged the FW 2023/24 collection.

MONNALISA FASHION SHOW

Monnalisa staged the FW 2023/24 collection....

One of the most romantic cities in the world, Paris, known as the "Ville Lumière" - the city of lights - has inspired this pre-fall collection.

AUTUMN IN PARIS

One of the most romantic cities in the world, Paris, known as the "Ville Lumière" - the city of ligh...

A day full of life and cheerful confusion at an outdoor market, in Rome.

MNLS WITH LOVE

A day full of life and cheerful confusion at an outdoor market, in Rome....

Discover the enchanting Christmas atmosphere in the Monnalisa world—a magical corner open throughout the entire Christmas City event in Arezzo.

Experience the Magic of Christmas in Arezzo with Monnalisa

Discover the enchanting Christmas atmosphere in the Monnalisa world—a magical corner open throughout...