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Monnalisa had the honor of being the guest of honor at Pitti 100, a milestone that the brand and the event decided to celebrate together through a special and innovative project.
The heart of this special edition was the editorial project Pitti Bimbo x Monnalisa, which showcased the charm of Florence and the excitement of Pitti through the eyes of international ambassador girls and their moms. A digital diary full of emotions and images celebrated the city, intertwining art, culture, and family traditions.
Among the influencer ambassadors who participated in the project were @theldnfamily, @francescaroccoofficial, @familyboulanger, @cissifio, @6voltemamma, and @vertparadis_, whose stories brought this unique experience to life.
In the stunning setting of the Fortezza da Basso, an exclusive space was created to present the Monnalisa collections for Fall/Winter 2025-26 and Spring/Summer 2025, enhanced by unique accessories. The ambassadors took part in a special live content creation experience, wearing exclusive looks and creating unique content for the event.
This project marked the beginning of a long partnership between Monnalisa and Pitti, which will continue to engage social media and inspire future generations by promoting the values of sustainable fashion, art, culture, family, and tradition. As Matteo Tugliani, CEO of Monnalisa, stated: “Being the guest of honor at Pitti 100 is an honor, but also a great responsibility.”
A huge thank you to everyone who participated and made this event unforgettable. See you next time!